Why Video?

Still trying to convince your colleagues and senior leaders that video is the way forward?

Here are some reasons and rigor to support you:

By 2019, internet video traffic will account for 80% of all consumer Internet traffic

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JEEP: just enough education to perform

JEEP Learning (we’re going for a new phrase for L+D buzzword bingo… want to join us?)

People are talking about learning being ‘just in time’. Accessible anywhere, anytime, and ‘on-the-job’. Relevant and instantly applicable, meeting the immediate need for the new bit of learning, proving just enough education to perform.

A conversation we often end up having when helping people create their own in-house video content is, how long should the video be? And does it even matter? And yet I highly doubt that anyone ever made a video and thought ‘well it’s 14 minutes long but I don’t really care if people watch it all as long as they watch the first half. The rest of my effortful creative content design is pointless anyway’.
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